Corporate Identity

This article is about the importance of good Corporate Identity, and it's more than just your sales team and the people who answer your telephones that portrays the image of your business. When not in direct contact with your firm, your customers or potential customers use the impression that they already have in their heads of your company. When we remember something we use images to categorize in our heads what we are trying to remember, when it's a company we remember things about it by thinking about the corporate identity (usually the Logo and colours used).

In conclusion it is usually your corporate look that customers think of when they think of your business. The first impression of your company for a customer will probably be your logo, which they will use to make assumptions about your business. If your an entertainment or events company and your logo is dull boring and been done before then thats the exact impression that they will have of your services. If your an IT company and your logo is sharp swift and technical, thats the exact first impression that your customer will have of you and your business. - You know what they say, first impressions do last! On the same note Corporate Identities are remembered.

Your Corporate Identity is also an important attraction mechanism for your company, therefore it must look good and be aesthetically pleasing to the customer as well as having a conceptual meaning behind it in accordance with what products and/or services your business provides. Your logo must be an easy object for the eyes to pick up and for the brain to remember, this is because if your competitors logo is much easier to remember the client will remember it first! You'll loose that customer, and many more.